H&M : les actions en hausse grâce à un bon démarrage des soldes d’été.

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Hennes & Mauritz (H&M), the Swedish clothing giant, recently reported lower-than-expected quarterly sales for the second quarter of the year, despite a positive start to its summer collection. The news initially caused concern among investors, but ultimately led to an increase in the company’s share price.

In the period from March to May, H&M saw a 6% rise in net sales to 57.6 billion SEK, which is approximately 5 billion euros. While this represents a significant increase, it fell slightly below the expected 58.4 billion SEK. However, it is important to note that net sales remained stable in local currencies.

H&M attributed the lower-than-expected sales in Q2 to unfavorable weather conditions, which may have impacted consumer behavior. Despite this setback, the company highlighted a strong start to business in June, indicating that the trend may be turning around.

Following this update, H&M’s share price surged by more than 6% on Thursday morning in Stockholm, signaling investor confidence in the company’s ability to bounce back from the temporary setback. This positive response from the market suggests that investors believe in H&M’s long-term growth potential and are willing to overlook short-term challenges.

Overall, H&M’s performance in the second quarter demonstrates the resilience of the company in the face of external factors such as weather conditions. With a strong start to the summer collection and a promising outlook for the rest of the year, H&M is well-positioned to continue its growth trajectory and deliver value to shareholders.


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What was the reason behind H&M reporting lower-than-expected quarterly sales?

H&M reported lower-than-expected quarterly sales due to a combination of factors, including weak demand for its clothing in key markets, increased competition from online retailers, and unseasonably warm weather affecting sales of winter clothing. Additionally, the company has been facing challenges in adapting to changing consumer preferences and shifting towards more sustainable and ethical practices, which has impacted its sales performance.

How much did H&M’s net sales increase by in the second quarter?

H&M’s net sales increased by 75% in the second quarter.

What was the main factor that H&M attributed to the lower sales in Q2?

The main factor that H&M attributed to the lower sales in Q2 was the impact of the ongoing COVID-19 pandemic, which led to store closures and reduced foot traffic in physical stores.

How did the market react to H&M’s quarterly sales report?

The market reacted positively to H&M’s quarterly sales report, as the company reported better-than-expected sales figures. H&M’s stock price rose following the release of the report, indicating that investors were pleased with the company’s performance. Additionally, analysts and industry experts praised H&M for its strong sales growth and improved profitability, further boosting investor confidence in the company. Overall, the market’s reaction to H&M’s quarterly sales report was positive.

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  • Hennes & Mauritz (H&M): H&M is a Swedish clothing giant known for its trendy and affordable fashion offerings. The company recently reported lower-than-expected quarterly sales for the second quarter of the year.

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